Watson Gym

Web DesignWeb DevelopmentBranding3D & AnimationE-commerce

Brand Refresh, UI/UX and Custom Build of the New Watson site.In a rapidly evolving and growing industry, Watson are one of the leading manufacturers of high-quality, extremely heavy-duty, specialist training equipment. Strategically, our challenge was to modernise the brand, build upon their position and develop a new identity while maintaining their established one.Part of the result was simplifying their name and refining their logo and brand palette. “Watson Gym Equipment” became “Watson”, we restricted the use of “Watson red” to give emphasis to the most important CTAs only, plus we introduced a new premium blue to use as a block colour around the site.
We continue to work alongside watson to grow the brand with engaging and original content

Play Video

Elevate your business.

We will use everything we have learned over the last 25 years being involved with physical and digital design & marketing to help you achieve your dreams

The building blocks of business

We combine design, tech & commercial strategy into a single unified source. Everything your business needs to develop and grow.

Subscribe to amino almanac

“Collaborating with aminocreates has been an absolute pleasure. Their team embodies professionalism, attentiveness, and creativity....”

Julian Posner, CEO & Owner - Banana Split

"Working with Tomi and David has been a pleasure. They not only know their stuff inside out but also genuinely care about bringing my website vision to life..."

Nicole Harris, CEO & Founder - Dreams in Detail

"Working with David was fantastic; he really grasped our vision and executed it in a way we are happy with. And Nikos, he’s been a lifesaver. Whenever we needed updates, he was on it, making the whole process smooth and hassle-free..."

Cherisea Giddings, Marketing Director - eve

"I have had the pleasure of working with David Fine and his team at amino for the past 15 years in not only my cigar ventures but other projects which include entertainment, theme parks, fashion and education..."

Laurence Davis, Owner - Sautter Cigars

"The whole project with David and his team proceeded smoothly. The communication with the team was great, they have always been available to listen to all our comments and implement them during the construction of the website..."

Stefanie Stantcheva, Professor of Political Economy - Harvard