Watson Gym

Brand Refresh, UI/UX and Custom Build of the New Watson site.In a rapidly evolving and growing industry, Watson are one of the leading manufacturers of high-quality, extremely heavy-duty, specialist training equipment. Strategically, our challenge was to modernise the brand, build upon their position and develop a new identity while maintaining their established one.Part of the result was simplifying their name and refining their logo and brand palette. “Watson Gym Equipment” became “Watson”, we restricted the use of “Watson red” to give emphasis to the most important CTAs only, plus we introduced a new premium blue to use as a block colour around the site.
We continue to work alongside watson to grow the brand with engaging and original content